Recently, I was delighted with the opportunity to attend Atlassian Team ’24, which was the first opportunity for Atlassian to bring its teams, partners, and customers together in Europe under one roof since the pandemic. No longer solely focused on engineering or development teams, it has become clear that Atlassian is positioning itself into a broader strategic tool, touching on all corners of business operations. During the conference, I witnessed exciting shifts in the way businesses, particularly in marketing and other strategic areas, are leveraging Atlassian products to align with their evolving goals.
Here are some key insights and takeaways from the event:
Atlassian’s Growing Role in Business Strategy
One of the most significant developments highlighted at the event was Atlassian’s expansion into strategic business areas. While their solutions have historically been associated with technical teams, it’s becoming a more holistic solution, a System of Work for all teams. Case in point I attended presentations where Atlassian tools were used to optimise marketing workflows.
This shift signals that businesses are increasingly seeking platforms that can address their needs across multiple functions.
Tailored Solutions for a Broader Business Vision
Another key theme from the conference was tailoring solutions to fit unique business needs. Customers are increasingly looking to develop flexible solutions that meet the demands of their internal teams and stakeholders, expanding their reliance on platforms like Atlassian. The ability to broaden capabilities within a single ecosystem is efficient and helps businesses achieve a more seamless, unified approach to internal operations.
Strategic Planning: A Fundamental Focus
During a particularly insightful session, Goli Davidson of Visa shared a key observation: “We want you to work on the right things. We can’t do that without strategic planning.”
The core message is simple—speed and agility in delivery, start with high-level strategic planning. You can’t react effectively to change without a solid framework guiding your initiatives, objectives and outcomes.
Speed and Agility at the Forefront of Change
The idea of speed, agility, and the ability to pivot quickly was a recurring theme at the event. As businesses increasingly encounter uncertainty and rapid change, the ability to adapt at the top of the value chain is critical. Atlassian has designed its products with this adaptability in mind, making it easier for organisations to respond to challenges as they arise.
In conclusion, Atlassian Team ’24 reaffirmed that strategic planning, flexibility, and agility are more important than ever. Atlassian’s continued evolution toward being a strategic partner for all business areas, not just engineering, reflects the growing demand for tools to support the full spectrum of business needs.
This is precisely where we want to be at Continuous Software, with our platform aangine for strategic portfolio planning, helping organisations navigate this complex landscape with the right strategic solution. aangine.com